Diamond buying guides

Honest, jargon-free help for choosing a lab-grown diamond

Buying a diamond shouldn't feel like decoding a foreign language. These short guides cover the questions we hear most on our live auctions — written plainly, with no pressure and no upsell.

Lab-Grown vs Natural DiamondsWhat's actually different, what's identical, and why lab-grown gives you a bigger, cleaner stone for the money.How to Read an IGI Diamond ReportDecode the certificate line by line — carat, color, clarity, cut, and the report number you can verify yourself.Diamond Shapes GuideRound, oval, princess, emerald and more — how each shape looks, wears, and prices, so you can pick with confidence.

Ready to shop? Browse the current collection — every stone is IGI-certified and listed with its full grading details.