Privacy Policy

Last updated June 25, 2026

This policy explains what information Matts Diamonds collects, how we use it, who we share it with, and the choices you have. We keep things simple: we only collect what we need to sell you a diamond, get it to you safely, and keep you updated if you ask us to.

Information we collect

Depending on how you interact with us, we may collect:

• Contact & order details — your name, shipping address, phone number, email address, and the details of items you view, purchase, return, or cancel.
• Account information — if you create an account, your email and a securely hashed password.
• Communications — messages you send us, such as customer-support questions.
• Reviews — your name and the content of any review you choose to submit.
• Newsletter sign-ups — your email address, if you opt in to new-drop alerts.
• Limited technical information — basic server logs (such as IP address) used to keep the site secure and working. We do not use advertising or tracking technologies.

How we collect it

We collect information directly from you when you order, create an account, sign up for emails, leave a review, or contact us. A small amount is collected automatically through essential cookies that keep you signed in and through standard server logs.

How we use it

We use your information to process, fulfill, and ship your orders; provide tracking and customer support; manage your account; let you post reviews; send you product updates if you've opted in; protect against fraud and keep the site secure; and comply with the law. We do not use your information for anything unrelated to serving you.

How we share it

We share information only as needed to run the business, with service providers acting on our behalf:

• Shopify — our commerce backend and order/payment processing.
• TikTok — orders placed through our live auctions are processed by TikTok and are also subject to their policies.
• Shipping carriers — to deliver your package.
• Our email provider and website host — to send order and account emails and operate the site.

We may also disclose information if required by law, or in connection with a business transfer such as a sale or merger. We do not sell or share your personal information for targeted or cross-context behavioral advertising, and we do not run advertising pixels or trackers on this site.

Cookies

We use only essential cookies — chiefly to keep you signed in to your account. We do not use cookies for advertising or third-party tracking.

Marketing emails

If you opt in, we may email you about new diamonds and promotions. Every marketing email includes an unsubscribe link, and you can opt out at any time. We'll still send necessary messages about your account or orders.

Your rights and choices

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of the personal information we hold about you. To make a request, email info@mattsdiamonds.com and we'll respond as required by law. We won't discriminate against you for exercising these rights.

Because we don't sell or share your information for targeted advertising, there's nothing for you to opt out of on that front — but if your browser sends a Global Privacy Control (GPC) signal, we honor it.

Children's privacy

Our store is intended for adults. We don't knowingly collect personal information from children. If you believe a child has provided us information, contact us and we'll delete it.

Security & retention

We use reasonable measures to protect your information, including hashing account passwords and serving the site over a secure connection. No method is perfectly secure, so we can't guarantee absolute security. We keep your information only as long as needed to provide our services, comply with the law, and resolve disputes.

Changes to this policy

We may update this policy from time to time. When we do, we'll revise the "Last updated" date above.

Contact

Questions about your privacy, or want to exercise your rights? Email us at info@mattsdiamonds.com. For the purposes of applicable data-protection laws, Matts Diamonds is the business responsible for your personal information.